What, in your opinion, is the best city to visit in Italy?

My friends and I are going to go to Italy (along with other places) but we have no idea what city to go to. As far as food, we like the more authenic pasta style, us girls like to shop, have no idea what the guys will do (any ideas on that as well?)
rome florence and venice are usually a must see for every tourist. it's too hard to me the pick the best one among them, they are all gorgeous, but if you're interested in shopping maybe florence and rome are better than venice.

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